Watches With Purpose: How Your DeJager Purchase Supports Education in South Africa
When you buy a DeJager watch, you’re not just investing in timeless British design – you’re helping change a child’s future in South Africa. Every DeJager timepiece funds education through a powerful partnership with SOS Africa.
If you’re searching for ethical watch brands or meaningful watches that give back, this story shows you exactly how your purchase makes an impact.
Why This Partnership Matters
Watches That Give Back – With Clarity
Many luxury watch brands speak of sustainability or ethics, but few provide tangible proof. DeJager commits to donating £10 from every sale directly to SOS Africa – no percentages, no fine print.
A Connection That Runs Deep
DeJager’s founder was born in South Africa and saw firsthand the barriers that prevent children from accessing quality education. Partnering with SOS Africa was a deliberate choice to make a measurable, ongoing difference.
Real Support for Real Children
SOS Africa provides holistic education sponsorship – not just school fees, but everything from transport to meals, uniforms and mentorship. Your watch helps sustain this full ecosystem of support.
What Your Watch Purchase Funds
School Fees and Resources
Each £10 donation contributes toward school tuition, books, supplies and uniforms. Even one watch sale can help a child attend school for weeks.
Safe Transport and After-School Support
Your purchase helps provide daily transport to school and structured aftercare programmes, giving children a safe, supported place to learn and grow.
Long-Term Impact
This isn’t a seasonal campaign – the partnership is ongoing. Every watch contributes to a growing network of education centres that serve children and young adults year-round.
Why DeJager Stands Out Among Ethical Watch Brands
Transparent Giving
DeJager publicly commits to a fixed £10 donation per watch – not a vague “portion of profits”. You know exactly how your purchase supports education, every single time.
Trusted Charity Partner
SOS Africa is UK-registered, runs 100% donation-to-project funding, and operates education centres across South Africa with proven results. Your watch supports a charity with real impact on the ground.
Purpose Built Into the Brand
Giving back isn’t a campaign – it’s at the heart of every DeJager collection. From design to donation, purpose guides everything, so your watch reflects not only your style but also your values.
Explore the DeJager Collection
Each DeJager model – Classic, Blue, Explorer and Midnight – is limited to just 75 pieces. Designed in Britain, these timepieces merge aesthetic precision with African spirit and a mission that matters. Choosing a DeJager means choosing a watch that reflects not just your style, but your values.
DeJager Classic – Timeless, Understated Style
Best for: lovers of clean lines, neutral tones and classic design.
The DeJager Classic blends a clean black-and-white dial with a warm brown leather strap, creating a watch that feels both vintage and modern. It’s the versatile piece they can wear everywhere – from weekday meetings to weekend family lunches.
DeJager Blue – Confident Colour, Everyday Wear
Best for: modern individuals who love rich blue tones and subtle statements.
The DeJager Blue pairs a deep navy dial with a suede-finish leather strap, bringing together classic watchmaking and contemporary style. It’s perfect for someone who wants a watch that stands out softly, without ever overpowering their look.
DeJager Explorer – Built for Life’s Journeys
Best for: adventurers, travellers and weekend explorers.
With its rustic brown leather strap, bold blue dial and 5ATM water resistance, the DeJager Explorer is made for people who like to move. From city streets to open roads, it’s a constant reminder that time is meant to be experienced, not just measured.
DeJager Midnight – Effortless After-Dark Elegance
Best for: those who come alive in the evenings and love a touch of drama.
The DeJager Midnight brings together a rose-gold plated case, deep blue dial and matching suede-finish strap. It feels like jewellery and timepiece in one, exuding confidence long after the sun has set.
Shop the DeJager collection now and support education in South Africa with every watch you wear. Your timepiece becomes more than a beautiful accessory – it becomes part of a child’s future.