Watches with Purpose
Empowering Education in South Africa
Why we do what we do...
Our founder grew up in South Africa, a nation famously known as the Rainbow Nation after Nelson Mandela peacefully steered the country toward racial unity. Experiencing South Africa’s turbulent transformation first-hand meant witnessing both the injustice of segregation and the lingering impact of educational inequality.
Rather than accept that change would take generations, he decided to take action — turning his passion for men’s accessories and British-designed luxury watches into a purpose-driven venture. Living in the UK with two children of his own, he created DeJager Watches to directly support education in South Africa.
For every watch sold, DeJager donates £10 to SOS Africa, a grassroots charity that empowers disadvantaged township children through education and care. By funding holistic sponsorships and providing critical resources to struggling schools, SOS Africa helps break the cycle of poverty for the next generation.
When you choose a DeJager watch, you’re not just wearing a timepiece; you’re helping bridge the inequality gap and making injustice extinct for future generations. Our watches merge timeless British style with an African spirit of resilience — and every purchase makes a tangible difference.